Search Engine Marketing (SEM) is a range of marketing techniques strategy used to increase a website’s visibility on search engines and directories so that it will attract visits from its target audience. SEM includes SEO, PPC or a combination of these and other search related activities.
SEARCH ENGINE OPTIMATION
Search Engine Optimisation (SEO) is the process of improving the volume and quality of traffic to a website from search engines, therefore increasing the website’s ranking. It takes time to build and maintain a good SEO campaign but the results are worth it. SEO uses a combination of tools techniques, such as modifying site content, structure and code using relevant keywords, link building and utilising web standards.
PAY PER CLICK ADVERTISEMENT
Pay Per Click Advertising or PPC is an advertising technique used on websites, especially search engines. The advertiser pays an agreed amount for each click delivered to their site from a link or listing on a website or search engine. In the
KEY-WORD AND KEY-PHRASE
A keyword or keyphrase is a word or a series of words used by search engines when searching for relevant web pages. For example, if someone was looking for a cookbook, they would type in the keyword cookbook. Before your website is optimised, it is important to choose the correct keywords and keyphrases, as there is no point in optimising your website for keywords or keyphrases that no one searches on.
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